Google Lighthouse To Undergo Major Audit Overhaul: What To Know
Google Lighthouse audits are changing. Learn which tests are merging, disappearing, and how to prepare your SEO workflows before these changes take effect.
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Reimagining EEAT To Drive Higher Sales And Search Visibility
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it
WordPress Jubilee Of Forgiveness Continues
WordPress posted a reminder that the WordPress Jubilee, in which previously blocked community members are unblocked, is still ongoing.
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
11 Lessons Learned From Auditing Over 500 Websites
After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings.
Reimagining EEAT To Drive Higher Sales And Search Visibility
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it
WordPress Jubilee Of Forgiveness Continues
WordPress posted a reminder that the WordPress Jubilee, in which previously blocked community members are unblocked, is still ongoing.
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
SEO Rockstar Names 7 SEO Fundamentals To Win In AI Search
SEO legend Todd Friesen names seven SEO fundamentals for winning in AI search, and it’s still called SEO
Reimagining EEAT To Drive Higher Sales And Search Visibility
You can’t add EEAT to a site, but you can create the conditions that lead to the signals Google equates with it
Google’s Updated Raters Guidelines Refines Concept Of Low Quality
Google’s recently updated Search Quality Raters Guidelines reflect Google’s search ranking priorities
Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answers why a landing page about a domain migration ranks for an e-commerce search query
11 Lessons Learned From Auditing Over 500 Websites
After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings.
![AI Search & SEO: Key Trends and Insights [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2025/04/conductor_ap_may2025-637-760x400.webp)
AI Search & SEO: Key Trends and Insights [Webinar]
Join us live and walk away with a clear roadmap for leading your SEO and content strategy in 2025.
WordPress Robots.txt: What Should You Include?
A smarter robots.txt can stop SEO issues before they start. Clean up WordPress crawl paths, block noise, and point bots to what matters.
Channel Reporting Is Coming To Performance Max Campaigns
Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
Google Now Allows Top Ads To Appear At Bottom Of Search Results
Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality.
Navigating The Complexities Of International PPC Working With Agencies
Learn how to successfully manage international PPC campaigns with multiple agencies, avoid common pitfalls, and balance global consistency with local market needs.
The 8 Most Important PPC KPIs You Should Be Tracking
Discover the essential PPC KPIs, beyond CTR and CPC, to measure profit, incrementality, and real business impact from your paid media.
Google Ads 2024 Safety Report Unveils AI Protections
Google’s 2024 Ads Safety Report reveals stricter enforcement, AI crackdowns, and key policy shifts every marketer should pay attention to.
PPC Unlocked: Fast Wins For Smarter Ad Strategies
Discover quick, high-impact PPC tactics designed to boost ROI without burning out.
How LLMs Interpret Content: How To Structure Information For AI Search
LLMs don’t need schema; they need structure. Learn how to format your content for visibility in AI Overviews, ChatGPT, and Perplexity.
Master Your Message If You Want To Create Better Brand Content
Messaging makes or breaks content marketing. Build a voice that resonates, write with purpose, and turn casual readers into loyal customers.
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025
Delve into AI overviews that help connect your SEO initiatives to tangible revenue impacts and enhance your marketing strategies.
The Role Of E-E-A-T In AI Narratives: Building Brand Authority For Search Success
Want to appear in AI-generated search results? E-E-A-T is key. Learn how to establish authority so AI models and search engines rely on your content.
What Content Works Well In LLMs?
Analyze the impact of content in LLM on AI chatbots and discover strategies to optimize your website’s referral traffic.
The Future Of Content Distribution: Leveraging Multi-Channel Strategies For Maximum Reach
Is your content working as hard as it should? Learn how to amplify your reach with a multi-channel strategy that delivers results.
MAY EBOOK HIGHLIGHT
Better Leads → More Sales In 2025: How To Analyze Leads To Improve Marketing Performance
This ebook will teach you how to:
- Uncover Customer Insights
- Improve Marketing Messaging
- Optimize Your Lead Generation Funnels & Customer Journeys
- Reduce Friction & Increase Conversions
- Increase CLV & Lifespans
Ask An SEO: How To Convince C-Suite To Support Brand-Based SEO
Ask An SEO: My Content Can’t Be Seen When I Disable JavaScript – Will This Affect My SEO?
Ask An SEO: If I Am Not An SEO Expert, Is It Better For Me To Start An Agency?
Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website?
SEJ Show + Podcast
Local Strategies: How Better Online Reputation Drives Revenue
January 30, 2024
YouTube Tests AI Overviews In Search Results
By Matt G. Southern
YouTube AI Overviews are now being tested in search results, highlighting relevant video clips from searches.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
By Matt G. Southern
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
By Matt G. Southern
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
LinkedIn Launches New Creator Hub With Content Strategy Tips
By Matt G. Southern
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
10 New YouTube Marketing Strategies With Fresh Examples For 2025
By Greg Jarboe
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant.
Generative AI And Social Media: Redefining Content Creation
By Chelsea Alves
Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly.